Ayush Gram is  a unique concept conceived by Government of Uttarakhand, first of its kind in India, to provide Ayurvedic, Unani & Homeopathy services, cultivation centre for herbs and also as centre for health tourism in the form of Wellness Centres. Location for the first of these Ayush Gram was identified in Bhawali in district Nainital.

Uttarakhand PPP Cell helped Directorate of Ayurveda in  PPP project structuring, preparation of bid documents and bid process management.  Bid process was initiated in February 2010 and finally this project was awarded to consortium of Emami Limited by Government of Uttarakhand. On August 15, 2010 contract was duly signed between both parties in a function held at CM residence in Dehradun.